The Super Mario Bros Movie: brand power is as important as ever

Come on, let’s be honest about all this: most of us expected an animated film based on Nintendo’s famous characters to do well, sure, but… that well? It feels surreal to even type it: Illumination/Universal’s The Super Mario Bros Movie is about to hit $1 billion at the global box office in less than a month (not even having opened to all markets yet!), breaking records left and right in the process. What’s more, it doesn’t seem like it’s running out of steam anytime soon — quite the opposite, in fact, as there are no other major animated film releases in the horizon to contest with and word of mouth appears to be helping it greatly. If The Super Mario Bros Movie ends up having the legs it currently seems it does, it could be the first animated movie ever to enter the all-time Top Ten of box office megahits (unless one considers 2019’s The Lion King to be an animated film… which it artistically isn’t). <a href="https://medium.com/turn-on-press-play/the-super-mario-bros-movie-brand-power-is-as-important-as-ever-497fcf53e485">Click Here</a>