Axis Tel Aviv 2020
<p>The event began with Ibex Investors Founder and CIO <strong>Justin Borus</strong>’s keynote presentation, “Get Funded Now: What VCs are really looking for in Start-Ups”, where he emphasized the need for realistic expectations and building credibility. Start-Ups need to be priced to sell, with realistic projections and justification of the amount they seek to raise by presenting milestones they expect to reach with it. Individuals must be coachable, open to advice and questions, shouldn’t “have all the answers”, and need to acknowledge the risks and concerns.</p>
<p>Borus underscored the Art of Storytelling: In addition to being well-prepared, articulate, and passionate, entrepreneurs need to hone a perfect elevator pitch that can be understood by an 80-year-old granny in 3 minutes. This lesson was later illustrated when several panelists offered critical feedback to presenting Start-Ups to sharper their pitch and focus on their product rather than their technology.</p>
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