The De-Branding of Tel Aviv
<p>A few years ago, Punk icon Patti Smith was asked if she had any advice for young artists in New York City. She said “Yes, find a new city”.</p>
<p>Of course, she was referring to the city which had become synonymous with wealth — prohibitive for artists not born to wealthy parents.</p>
<p>I reflect on the city that has been my home for almost 2 decades: Tel Aviv. Reflecting on the zeitgeist and the sense of futility, I find myself living in a suddenly dead city which needed a global pandemic to reveal some deeply concealed truths about itself.</p>
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