The one thing we need to know about a business: it exists to make profit.
Since profit comes from selling products and services (from now on I’m just gonna use “products”), companies need to offer something people are willing to use or pay for.
And therein lies the motivation to change: companies are willing to alter their products if they realize that they can sell more (≈ earn more money) after the changes.
Companies pick up signals from what is happening around them to decide their next move. There are 7 signals that can especially influence business decisions and thus drive positive change in tech.