Life coaches describe themselves as a beacon of support — there to help you envision personal goals, find solutions, and offer loads of encouragement along the way.
What could be so bad about that? Who doesn’t need a little coaching sometimes?
Life coaching and its close cousins -– executive, health, wellness, nutrition and mental health coaching — are big business. According to one estimate, life coaching is a $2.85 billion industry — and growing fast. The International Coaching Federation boasted a 2022 membership of 52,905 coaches in 168 countries, a 36% increase from 2019. However, there are likely many more life coaches than the ICF reports, since credentialing or professional organization membership is optional.