Most articles on insurance company marketing start off the same: weak, general tips that sound more like an ‘intro to marketing 101’ class than a guide on how to grow your insurance agency.
Not this one. I don’t want you just to get inspired from this post.
I want you to outright steal everything I’m about to tell you for your own insurance company.
I work with insurance agencies every day as part of my Vancouver PPC company, and one thing I can tell you for certain is they waste a lot of money on misattributed clicks. So I decided to compile a quick list of custom negative keywords to give my clients — and you too, of course.