It is the oldest mind control trick in the book.
As soon as I tell you not to think of an elephant, you can think of nothing else.
Until I tell you not to think of an apple.
But when you think of that apple, what exactly do you think?
Do you visualise a beautiful, rosy, red apple ready to crunch into?
Or perhaps a box of crisp green apples in a shop?
Maybe you think of a cartoon drawing of apples on a tree.
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