At a cursory glance, the T-shirt looks like an ad for Sea World. An orca, triumphantly jutting out of the sea, splashes water above the words “Antarktis-Expedition.” It takes just a second longer to notice the bold text hovering above the orca: “Save the White Continent.”
The shirt was created by the German label Thor Steinar, one of a few clothing brands that cater to neo-Nazis. Like Ansgar Aryan and Erik and Sons, Thor Steinar uses coded references to obscure events in Nazi history, veiled threats and playful imagery to flout German hate-speech laws, which forbid explicit references to the Third Reich.