· Sometimes the most important business decisions you make are those made at the very founding of your company (how, where, in what business, and for whom you will compete).
· Ad spend on platforms where your target demographic doesn’t spend time could very well be like lighting your hard-earned capital on fire.
· Many startups and brands today like to choose unique or “edgy” names that may be difficult to spell properly — doing so means you will need a great search team to help your customers find the right website if you don’t want scammers to eat your lunch.