Korean skincare gained global popularity after K-pop and K-drama, particularly in China, Japan, and Southeast Asia in 2011, thanks to its promotion by K-pop idols, Korean celebrities, social media influencers, and beauty bloggers. K-beauty emphasizes its unique and innovative formulations of natural ingredients. Some natural ingredients used in K-skincare include fermented rice water, ginseng, green tea, and snail mucin.
“Fermented rice water: the miracle ingredient”
One of the most popular rice formulations in Korean skincare is fermented rice water. This is achieved by soaking uncooked rice in water for a day or two. It consists of pitera, a naturally occurring byproduct known to enhance cell regeneration and strengthen the skin barrier. This results in a more potent solution enriched with antioxidants, vitamins, and minerals.