The fashion and retail industry has come a long way to make the shopping experience as convenient as it is today, but there’s one area where things seem to only get more confusing as time goes on — sizing. All these numbers and letters that are supposed to make it easier to find an outfit that fits often do the opposite, creating a less than ideal purchasing process for everyone involved. So how did we get here?
The origins
Universal sizing is a fairly recent invention, with the earliest records resembling contemporary measurement standards dating back to the Middle Ages.