During my last rant about the enlightenment economy, which also happened to be 7 minutes and 1 cup of mushroom-infused coffee (adaptogenic, not psychedelic mushrooms, please; I’m not going to admit to that in writing), I was standing at my sit/stand desk, basking in the light of three monitors before a Cost of Acquisition analysis comparing 7 lead sources and the client’s quality score as measured by their engagement, spend, and retention rate meeting. In gruesome and confusing detail, I explained what the enlightenment economy is. In case you didn’t read that scintillating essay, here’s the punchline:
A Review of ???Manufacturing Consent: The Political Economy of the Mass Media???
When it comes to understanding the political economy of mass media, there is arguably no work more seminal than “Manufacturing Consent” by Edward S.…