Every time I return to the UK from spending time in Europe, I’m shocked by the price of food.
I’m shocked at how cheap it is.
And every day I hear about how inflation is hitting British supermarket shoppers hard.
This is a difficult article to write but I think an important one. I was on the business end of British foodstuff logistics for nearly 8 years and I can tell you now — when it comes to the cost of food in the G7's quickest-declining economy, there is a hell of a lot of gaslighting going on.
Gaslighting that is keeping Britain’s focus on entirely the wrong things whilst simultaneously destroying its food quality, sustainability, and culture.