Tag: Unlikely

From Knight Rider to Knackwursts — David Hasselhoff’s Unlikely Love Affair with Germany

When you hear the name David Hasselhoff, what comes to mind? Is it the bronzed and well-coiffed lifeguard from the sun-soaked beaches of “Baywatch”? Or is it the intrepid crime-fighter at the wheel of a high-tech, talking car in “Knight Rider”? While these images have become ...

An unlikely growth partner for Peloton: Gyms

Boutique fitness brands like Barry’s Bootcamp can lean into luxury marketing because their business model is designed for it. The physical nature of a Barry’s class means scarcity is part of the model — only so many people can fit in the studio. Barry’s must ch...

The Unlikely Encounter That Made Me Confront My Male Fragility

Idrive a couple of blocks and the streets get darker. As I near my Powderhorn home, domestic boulevards overtake the lights of the small commercial center in my rearview. It’s just past 11:30 p.m. Outside of downtown, it’s hard to escape the modesty of urban life in Minneapolis. This ...

The Brand that Creates Unlikely Clothing, ts(s)

I apologize if my previous introduction seemed disrespectful. Actually, I’m a huge fan of ts(s) myself. (By the way, I haven’t worn Engineered Garments’ clothing before.) The charm of this brand’s clothing lies in its uniqueness — it offers clothing that seems unlike...