An unlikely growth partner for Peloton: Gyms
<p><strong>Boutique fitness brands like </strong><a href="https://www.barrys.com/" rel="noopener ugc nofollow" target="_blank"><strong>Barry’s Bootcamp</strong></a><strong> can lean into luxury marketing because their business model is designed for it. </strong>The physical nature of a Barry’s class means scarcity is part of the model — only so many people can fit in the studio. Barry’s must charge sky high prices to make ends meet — and that the experience needs to be luxe in return. And luxe it is — a single 50 minute Barry’s Bootcamp class will run you $40. $50 in the Hamptons. For that price attendees get top-tier locations, high-end facilities, Dyson hairdryers and Oribe shampoo in the shower. And, equally important for luxury, Barry’s studios are designed for attendees to announce that they are there, with mirrored walls and flattering red lighting. I am unfortunately guilty of a post-Barry’s selfie.</p>
<p><a href="https://medium.com/embedded-brand-strategy/turning-peloton-around-in-2024-c509516bd537"><strong>Click Here</strong></a></p>