Tag: Survives

Squirrels Survive When Humans Would Die

Ahibernating ground squirrel wouldn’t look like much, even if you could spot it. But curled into furry balls from October to April, these pint-sized mammals have genetic adaptations that could be applied to next-generation therapeutics for humans. When ground squirrels hibernate, which they...

How ZARA Survives with Minimal Advertising

Yes, I know, you’ve probably seen their ads before on Instagram or online. That’s promotional marketing and while it does fall under the category of advertisements, ZARA spends next to nothing on ads. While most retailers spend around 3.5% on ads, ZARA only spends 0.3%. So how does...