How ZARA Survives with Minimal Advertising

Yes, I know, you’ve probably seen their ads before on Instagram or online. That’s promotional marketing and while it does fall under the category of advertisements, ZARA spends next to nothing on ads. While most retailers spend around 3.5% on ads, ZARA only spends 0.3%. So how does ZARA spend so little, yet gain so much? The fashion industry giant listed under the Inditex Group was valued at $13 billion dollars as of 2018. It’s still growing by the way. And in terms of the number of outlets, Inditex comes out on top with 7300 retail outlets, with ZARA being close to 3000 of them. <a href="https://medium.com/the-j-word/how-zara-survives-with-minimal-advertising-edb688db31b8">Click Here</a>