Tag: Pharma

The essence of humanity intertwines with innovation — a continual process of generating ideas that redefine our lives. More crucial than any single innovation is the framework that nurtures them. I aim to initiate a wider conversation about innovation generation by examining the research and d...

Pharma companies invest heavily in television commercials to promote their products. These ads often flood the airwaves, promising relief from ailments ranging from allergies to chronic diseases. But amidst the abundance of commercials, one pertinent question arises: Do people truly pay attention to...

The drug manufacturers who defend this practice argue that any attempt to mitigate these high prices will “harm innovation.” But they make this claim without establishing the relationship of “Big Pharma” profits to innovation and to improvements in public health. Indeed, desp...

The above title highlights the interplay within our current healthcare system. Much like Goldilocks, Big Pharma would like us ‘just right’: A population sick enough to demand their products, alive long enough to maintain supply. Pharmaceutical companies are in constant pursuit for pro...

Big data plays an incredibly significant role in various industries, including communications and media, manufacturing, and education, as well as healthcare and pharmaceuticals. With data generation continuously being mountainous in our digital era, big data analytics is a tool capable of turning da...

India is home to 3000+ Deep Tech Startups which make up 12% of the Indian startup ecosystem. This is a rapidly growing sector with a 53% CAGR over the last decade! Some of the Core Areas across which startups have emerged – · Artificial Intelligence (AI), Big Data and Analytics, I...

Marketing is crucial in raising awareness, educating healthcare professionals, and connecting with patients. However, one size does not fit all when promoting pharmaceutical products. Each health condition requires a tailored marketing approach, and this article explores the reasons behind the neces...

Effective communication between pharma marketers and patients in the dynamic healthcare landscape is crucial for fostering understanding, trust, and collaboration. The pharmaceutical industry is pivotal in ensuring patients are well-informed about their medications, treatment options, and overall he...

Recently I attended an international conference on “integration of AI in traditional medicine” which led me to think the emerging role of artificial intelligence in medicine and pharma. Coming to the medicine part, the artificial intelligence, machine learning is not new in the field ...

Recent news might have you believe Big Pharma is turning its back on innovation hubs like small-cap biotech companies. Headlines scream about “dying deals” and a “broken acquisition market,” depicting a pharma giant spurning the next blockbuster cure. While sales potential un...

Pharmaceutical marketing differs from traditional consumer marketing in several key aspects. Firstly, the target audience is often comprised of various stakeholders that have very different interests/needs. This includes healthcare professionals, who possess specialized knowledge and decision-making...