Tag: Pharma

Pharmaceutical marketing differs from traditional consumer marketing in several key aspects. Firstly, the target audience is often comprised of various stakeholders that have very different interests/needs. This includes healthcare professionals, who possess specialized knowledge and decision-making...

Recent news might have you believe Big Pharma is turning its back on innovation hubs like small-cap biotech companies. Headlines scream about “dying deals” and a “broken acquisition market,” depicting a pharma giant spurning the next blockbuster cure. While sales potential un...

Marketing is crucial in raising awareness, educating healthcare professionals, and connecting with patients. However, one size does not fit all when promoting pharmaceutical products. Each health condition requires a tailored marketing approach, and this article explores the reasons behind the neces...

India is home to 3000+ Deep Tech Startups which make up 12% of the Indian startup ecosystem. This is a rapidly growing sector with a 53% CAGR over the last decade! Some of the Core Areas across which startups have emerged – · Artificial Intelligence (AI), Big Data and Analytics, I...

Big data plays an incredibly significant role in various industries, including communications and media, manufacturing, and education, as well as healthcare and pharmaceuticals. With data generation continuously being mountainous in our digital era, big data analytics is a tool capable of turning da...

The above title highlights the interplay within our current healthcare system. Much like Goldilocks, Big Pharma would like us ‘just right’: A population sick enough to demand their products, alive long enough to maintain supply. Pharmaceutical companies are in constant pursuit for pro...

Pharma companies invest heavily in television commercials to promote their products. These ads often flood the airwaves, promising relief from ailments ranging from allergies to chronic diseases. But amidst the abundance of commercials, one pertinent question arises: Do people truly pay attention to...