Tag: Jacksons

Michael Jackson & The Fall Of L.A. Gear

L.A. Gear’s 1990 sneaker, the ‘Billie Jean’, was the centrepiece of Michael Jackson’s landmark $20 million endorsement deal with the brand. Billed as the largest (and priciest) corporate endorsement deal in showbiz history, when L.A. Gear signed up the ‘King of Pop&rsqu...