Michael Jackson & The Fall Of L.A. Gear
<p>L.A. Gear’s 1990 sneaker, the ‘Billie Jean’, was the centrepiece of Michael Jackson’s landmark $20 million endorsement deal with the brand. Billed as the largest (and priciest) corporate endorsement deal in showbiz history, when L.A. Gear signed up the ‘King of Pop’ they had high hopes that he’d be able to sprinkle their sneakers with his commercial magic.</p>
<p>Set to become a major competitor for Nike’s Air Jordan, which saw unprecedented sales in the 1980s and even to this day remains a top selling sub-brand for Nike. L.A. Gear marketed heavily and poured millions into Jackson’s range to guarantee ‘Thriller-esque’ successes.</p>
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