Tag: Halo

The Unfair Advantage of Looking Good — The How | The Halo Effect. 1964. Solomon. Asch.

If you were the Evil Queen in Snow White, I'm sure you would know it's normally “beautiful” you have to ask. But we aren't in Snow White, and that's the substitution most people make! The Halo Effect is a cognitive bias whereby upon observing a positive trait in someon...