Tag: DTC

Several factors dictate how patients make healthcare decisions, but pharma marketers must understand that patients are more active in their healthcare. DTC marketing has to change to be more responsive to patients’ needs, and pharma marketers need a deep understanding of what works and what&rs...

The pandemic has forever changed how we look for and about health information, primarily online. Patients are taking a more active role in their healthcare and want to make informed and educated decisions. In addition, insurers are dictating which medications patients can use with higher copays. So,...