The Evolution of DTC Marketing: After the Storm
<p>Several factors dictate how patients make healthcare decisions, but pharma marketers must understand that patients are more active in their healthcare. DTC marketing has to change to be more responsive to patients’ needs, and pharma marketers need a deep understanding of what works and what’s a waste of money.</p>
<p>The landscape of how patients choose healthcare options has evolved, influenced by technological advancements, increased access to information, and changing societal attitudes. Here are some notable changes in how patients make healthcare choices:</p>
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