Tag: digitizing

In this Series on digitizing market access I’ve explored how digital workflows lay the foundation for better collaboration and outlined that developing a catalog of existing deals unlocks learning and transactability. I’ve also set out how digital plann...

In this Series on digitizing market access, I’m exploring how digitizing market access transforms the outcome to benefit patients and industry. I started this series sharing how digital workflows lay the foundation for better collaboration. I then wrote about how a cat...