A practical guide to digitizing market access — Part 5: Digital Negotiation

In this<a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-2dc4b25a7a1e" rel="noopener"> Series</a> on digitizing market access I’ve explored how digital<a href="https://medium.com/@nathansigworth/part-2-of-the-practical-guide-to-digitizing-market-access-workflows-723220580d3f" rel="noopener"> workflows</a> lay the foundation for better collaboration and outlined that developing a<a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-part-3-digital-catalog-0bd117c82f49" rel="noopener"> catalog</a> of existing deals unlocks learning and transactability. I’ve also set out how digital<a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-part-4-digital-planning-2cf8b3ab624c" rel="noopener"> planning</a> can unlock faster access through better communication and relationship building across internal and external stakeholders. These unilateral uses of digital technology in Market Access are necessary — transformational even — but not sufficient to move us to a new world where patients have greater access to innovation, where payers have rational budget allocation, and where funding for innovation is predictable and plentiful. To achieve this, we need to add another tool to these foundational elements: Digital Negotiation. <a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-part-5-digital-negotiation-855de6348546">Click Here</a>