A practical guide to digitizing market access — Part 4: Digital Planning
<p>In this <a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-2dc4b25a7a1e" rel="noopener">Series</a> on digitizing market access, I’m exploring how digitizing market access transforms the outcome to benefit patients and industry. I started this series sharing how digital <a href="https://medium.com/@nathansigworth/part-2-of-the-practical-guide-to-digitizing-market-access-workflows-723220580d3f" rel="noopener">workflows</a> lay the foundation for better collaboration. I then wrote about how a <a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-part-3-digital-catalog-0bd117c82f49" rel="noopener">catalog</a> of existing deals preserves institutional knowledge while increasing transactability. Today I want to share how digital planning unlocks access.</p>
<p>Market access plans are sophisticated models, traditionally implemented in Excel. This is totally fine. But when it comes time to revise, these models can be unwieldy. Difficulties in changing and sharing them impede effective planning and execution of market access deals.</p>
<p><a href="https://medium.com/@nathansigworth/a-practical-guide-to-digitizing-market-access-part-4-digital-planning-2cf8b3ab624c"><strong>Website</strong></a></p>