This is Actually How Often You Can Email Customers Before They Start Getting Annoyed

A <a href="https://medium.com/p/513d73ea5791" rel="noopener">previous article</a> of mine sparked a healthy debate in the comments section (and my inbox!) about the appropriate amount of times a company can email its customers before those customers get annoyed. In the article, I discuss an entrepreneur building a soap company who was struggling to get repeat buyers because she wasn’t re-engaging her customers. I encouraged the entrepreneur to be emailing her customers every week. The responses ranged from a minority of people who agreed that constant re-engagement was key: <img alt="" src="https://miro.medium.com/v2/resize:fit:700/0*7WtjKSGigmyF0VXv" style="height:314px; width:700px" />“If you’re not annoying your customers on a weekly basis, are you really even in business” —  <a href="https://medium.com/u/22c989fb01e9?source=post_page-----5677554733ae--------------------------------" rel="noopener" target="_blank">Marshall Hargrave</a> … to a majority of people who were appalled I’d dare suggest an entrepreneur email customers every week: <img alt="" src="https://miro.medium.com/v2/resize:fit:700/0*jMocVKtsfRECz0im" style="height:315px; width:700px" />”Any company that emailed me once a week would get blocked. Sorry, not sorry.” —  <a href="https://medium.com/u/e425376b8ed8?source=post_page-----5677554733ae--------------------------------" rel="noopener" target="_blank">Rolling Dividends</a> Interestingly, most of the people who argued against emailing once a week were particularly upset that a soap company might dare email its customers once per week. Apparently, soap isn’t important enough to merit weekly emails, but I guess that means other companies should be allowed. <a href="https://entrepreneurshandbook.co/this-is-really-how-often-you-can-email-customers-before-they-start-getting-annoyed-5677554733ae">Read More</a>