San Franciscans once had a well-earned reputation for finding literally any excuse to dress up in costume for a theme party. We are, after all, the city that invented Santacon, Burning Man, the Brides of March, Bay To Breakers, the Sisters of Perpetual Indulgence, and a slew of other events and happenings that involve donning an outlandish costume simply in the name of having a good time.
But that spirit has somewhat waned over the past decade or so. New transplants have been slow to get the memo in their “casual Friday” uniform of hoodies and Dockers; apparently nobody mentioned to them that any San Franciscan worth their salt must have on hand at least a few colorful costume pieces in their closet, ready to bust out at any time for themed events like “How Weird.”