How to Write Copy to Sell Stuff

Copywriter John Caples wrote this sales letter in 1926 to promote a correspondence course offered by the Sherwin Cody School of English. It is hailed as one of the most successful direct-response advertisements of all time. I spent 2 hours dissecting each line, to see what it can teach you about writing to sell. It’s a masterclass on sales copy, so let’s dive in. <a href="https://medium.com/swlh/how-to-write-copy-to-sell-stuff-abd656cd0e8f">Click Here</a>