Can we go back to boring now? No wars launched by a slightly unhinged despot, no global inflation, energy crisis, or ongoing pandemic. No morally-bankrupt World Cup for which the usual euphemism of “questionable human rights record” doesn’t quite do justice to the thousands of workers who died building the carbon-spewing stadia, transport, and facilities in a desert. And no UK led in succession by a self-absorbed, morally dubious sack of straw, a cosplay Margaret Thatcher with no impulse control, and the richest person in the entire House of Commons. (Although admittedly the last of these, Rishi Sunak, is reassuringly, almost cutely, boring: he volunteered — even as Prime Minister — to do the modelling spreadsheets for the recent budget; and used to dress up in Star Wars costumes for non-uniform day at school). Boring is so underrated.
Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool.
How the brand is different today than the day your dad bought the company in 1972? One thing that has been consistent with the…