Bond Street station advertising shows scope of public space commodification
<p>Commuters in London were left confused last week when Bond Street station was changed to ‘Burberry Street’ in collaboration with the fashion house of the same name.</p>
<p>Complaints were sent to TfL by travellers who were befuddled during their journeys. Anonymous staff members said that customers had reported missing their stops, with one <a href="https://www.nytimes.com/2023/09/19/fashion/burberry-street-bond-station-london.html" rel="noopener ugc nofollow" target="_blank">commenting to the New York Times</a>, ‘I heard all different things, but nothing positive unfortunately.’</p>
<p>Bond Street’s name change was quite extensive, too. Signs on the platform were swapped out, as well as travel maps by escalators and the outside sign on the high street.</p>
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