Ninette Murk’s eternal optimism will save the world

There are people that can turn every heartbreaking event of their life into an act of positivity -and Ninette Murk is definitely one of them. The founder and creative director at Designers Against AIDS (DAA) and creative platform for social change Beauty Without Irony (BWI), Murk created DAA as a tribute to her assistant, Peter, who died of an AIDS-related illness; and BWI as a response to the cynical outlook the fashion business was adopting -being a fashion journalist she was experiencing it big time. 20 years later, both foundations are going from strength to strength, with DAA successfully collaborating with leading and popular fashion brands, designers and celebrities such as H&M, Eastpak, JBC, Delvaux, Marc Jacobs, Bernhard Willhelm, Rihanna, Timbaland, Robert Smith from The Cure, Pharrell Williams and Kendall Jenner. In 2013 Murk relaunched BWI as a creative platform for social change staging exciting international exhibitions in Essaouira (Morocco) and Antwerp (Belgium). <a href="https://ilia-sybil-sdralli.medium.com/ninette-murks-eternal-optimism-will-save-the-world-d8c226521e79">Read More</a>