From mind to design — how neuroscience shapes UX storytelling

When we hear a story, our brains focus more on what the characters are thinking or feeling, rather than just the events. This helps us practice social skills and strengthen our brain connections. According to Dr. Paul J. Zak, In his recent MIT SMR article, “<a href="https://sloanreview.mit.edu/article/the-neuroscience-of-customer-experience/" rel="noopener ugc nofollow" target="_blank">The Neuroscience of Customer Experience</a>,” author Paul J. Zak shows how pairing neurological insights with design thinking, he says that stories release oxytocin, known as the “love hormone,” which builds bonding and trust. Zak says sustained attention is a “scarce resource” in our brains Storytelling synchronizes the brains of the teller and listener. In a study, researchers found that a listener’s brain activity mirrored the storyteller’s, with only a few seconds’ delay. <a href="https://uxdesign.cc/from-mind-to-design-how-neuroscience-shapes-ux-storytelling-13003a379164">Read More</a>