Make Medicine Sick

<p>I was hoping the reasons would be obvious. Apple&rsquo;s ad&nbsp;<a href="https://www.youtube.com/watch?v=8sX9IEHWRJ8" rel="noopener ugc nofollow" target="_blank"><em>The Greatest</em></a>&nbsp;(2022) uses the bodies of disabled people to advertise what it calls its disability features, including Voice Control and Door and Sound Recognition. It presents their use of these features as making their very lives possible, allowing them to (for example) wake up in the morning and move through space seamlessly &mdash; meaning, without showing their seams in the ways that differently abled bodies often do. Meaning, without showing the ways that they are not quite stitched into a built environment not built with them in mind.</p> <p>I was hoping someone else might remind you of the social model of disability, which teaches us that people are disabled by barriers in society, not by their impairment or difference. Instead of saying a person is incorrect or needs changing because they can&rsquo;t get up onto a sidewalk, for example, we know that the sidewalk is what needs changing.</p> <p><a href="https://immerse.news/make-medicine-sick-b5006bcf8ba0"><strong>Website</strong></a></p>
Tags: Medicine Sick