The Employee Value Proposition Canvas: A Tool for Human Resource Managers

The Australian workforce is currently facing a crisis, with a<a href="https://www.theguardian.com/money/2023/apr/03/the-late-resignation-one-third-of-australian-workers-are-considering-quitting-their-jobs#:~:text=One%20third%20of%20Australian%20workers%20are%20considering%20quitting%20their%20jobs,-Australians%20have%20been&text=Sophie%20Fennelly%20was%20working,told%20to%20stay%20at%20home." rel="noopener ugc nofollow" target="_blank"> large number of workers considering quitting their jobs, and many others reporting feeling exhausted at work</a>. Falling unemployment and rising burnout suggest that a change could be afoot. Workers are starting to expect more from their jobs and are struggling to answer fundamental questions, such as “why should I work,” “how should I work,” and “where should I work?” According to behavioural scientist Aaron McEwan, “<a href="https://www.abc.net.au/radionational/programs/this-working-life/the-pandemic-driven-great-resignation/13536416" rel="noopener ugc nofollow" target="_blank">employees don’t want to be seen as workers, they want to be seen as complex human beings with rich, full lives</a>”. Workers are beginning to care much more about how their job enriches their lives. As a result, employers need to offer employee value propositions that address these concerns and provide a reason for their employees to stay. An Employee Value Proposition (EVP) is a set of unique benefits and rewards that an employer offers its employees. It is a way for companies to differentiate themselves from their competitors and attract and retain top talent. The EVP communicates what employees can expect from their job and how the company supports its employees. It is an essential tool for companies to remain competitive in today’s job market where workers are increasingly looking for more than just a paycheck from their employer. The question for human resources managers is what should they offer to meet the changing needs and desires of employees. To explain, I have adapted Osterwalder et al.’s <a href="https://www.wiley.com/en-gb/Value+Proposition+Design:+How+to+Create+Products+and+Services+Customers+Want-p-9781118968055" rel="noopener ugc nofollow" target="_blank">Value Proposition Canvas</a>, into an Employee Value Proposition Canvas. <a href="https://brandongordon75.medium.com/the-employee-value-proposition-canvas-a-tool-for-human-resource-managers-1bec708c6622">Visit Now</a>