Design principles: Creating shared values for a more inclusive fashion experience

When Zalando created its <a href="https://corporate.zalando.com/en/fashion/zalando-launches-first-adaptive-fashion-collections-embracing-disabled-community" rel="noopener ugc nofollow" target="_blank">first Adaptive Fashion collection</a>, launched in October 2022, we understood that, though functionality was integral, style had to come first. Not only did we want to improve on the existing, often gray and medicalized, adaptive fashion options on the market. Most of all, we sought to create a welcoming place for all customers to discover and express themselves through fashion. To bring the collection to life, 12 teams from across the company worked together on the project, including fashion designers, buyers, photographers, marketing, communications, and the digital product development team. <a href="https://medium.com/zalando-design/design-principles-creating-shared-values-for-a-more-inclusive-fashion-experience-445ef2b3216">Website</a>