Role and Responsibilities of a Design Leader

<p>I have managed or coached designers for several years now, and witnessed some great and bad leaders in my career. In this article, I wanted to capture precisely what I think being a great design leader means.</p> <h1>First, what is design about?</h1> <p>I always come back to this definition by Jared Spool:&nbsp;<strong><em>&ldquo;Design is the rendering of intent&rdquo;&nbsp;</em></strong>(<a href="https://articles.uie.com/design_rendering_intent/" rel="noopener ugc nofollow" target="_blank">link</a>)<strong><em>.</em></strong></p> <p>Design is about&nbsp;<strong>making deliberate changes</strong>&nbsp;to something (an object, a system, &hellip;)&nbsp;<strong>in order to make it better</strong>.</p> <p><img alt="A diagram showing “intent” and “situation” as the inputs of design, and “positive change” as the output." src="https://miro.medium.com/v2/resize:fit:700/1*RMqjpof4X3RcS5EnlOGXsw.png" style="height:192px; width:700px" /></p> <h1>What is the role of the design leader?</h1> <p>The mission of the design leader is mainly to&nbsp;<strong>create the environment in which the design team performs to the expectations.</strong></p> <p>What is expected of design teams ?<strong>&nbsp;Serve customers with products they love, yet work for the business</strong>.</p> <p>Design needs a fair amount of supporting activities to be done well:</p> <p><a href="https://laugri.medium.com/role-and-responsibilities-of-a-design-leader-226a075a54d3"><strong>Click Here</strong></a></p>
Tags: Design Leader