Sustainable Consumption: How labels impact the way we eat

In 2021, Alex Berke, a PhD student in the City Science group at the MIT Media Lab, made a pitch to the Lab community: align the Lab’s food expenditures with the Lab’s sustainability goals by not serving meat at catered events. The proposal polarized the community — why? To answer this question the proposal transformed into a research project, which Berke presented back to the Media Lab community in 2023. Berke and Kent Larson, the director of the City Science group, co-authored a paper published in the journal <a href="https://www.sciencedirect.com/science/article/pii/S0195666323017476?via%3Dihub=" rel="noopener ugc nofollow" target="_blank">Appetite</a> entitled “The negative impact of vegetarian and vegan labels: Results from randomized controlled experiments with US consumers.” <a href="https://medium.com/mit-media-lab/sustainable-consumption-how-labels-impact-the-way-we-eat-6d18c93d6d9e">Click Here</a>