“Fashion will not be sustainable until consumers are educated”
<p>I’ve started questioning if the clothes in my wardrobe have been produced ethically. I’ve started wondering if sustainable fashion really does exist in South Africa and who are the designers pioneering this on a small or large scale.</p>
<p>Sitting Pretty, a range by Emma Longden in Cape Town, is a brand that underpins environmental awareness, ethical trading and integrity. Emma sets out to only source natural and environmentally friendly fibres such as organic cotton and hemp when creating her ranges. In addition to the fabrics she uses, she puts an emphasis on care and respect being given to the people who produce and make her collection possible.</p>
<p><a href="https://medium.com/@LuanneS/fashion-will-not-be-sustainable-until-consumers-are-educated-171e6be1f1c9"><strong>Learn More</strong></a></p>