Bottling Potions

<h1>Chara&rsquo;s First Case Study</h1> <p>For seven years now, Mike has written all of our&nbsp;<a href="http://www.smith-diction.com/" rel="noopener ugc nofollow" target="_blank">Smith &amp; Diction</a>&nbsp;case studies. Yes, technically I (I being Chara. It&rsquo;s me, Hi) am the copywriter around here, but back when we started this company, I was holding down a full-time gig on the side, so I only had time for &ldquo;real work&rdquo; not the fun stuff. Plus, Mike is way funnier than I am, which is why our official brand voice basically sounds like a pop punk song.</p> <p>But now, I&rsquo;m full time at the studio, and it&rsquo;s time for me to take over. So I&rsquo;m just gonna do my best to write like Mike.</p> <p><a href="https://medium.com/smith-diction/bottling-potions-a68987e01e89"><strong>Visit Now</strong></a></p>