The Case of the Berlin Public Transport
<p>Berlin has one of the most awesome public transportation systems in the world, I kid you not. Coming from a city with a disastrous transportation options, my opinion might seem exaggerated. But having been in cities like Stockholm, Copenhagen and Singapore, I still think the BVG or Berliner Verkehrsbetriebe (Berlin Transportation Services) remains unrivalled. I’m not just saying this because of the impeccable timing of every U-Bahn or the 24 hours transport on weekends or the way the institution handles line repairs by introducing temporary substitutions. One of the things that distinguishes the BVG is the brand identity they’ve built through the years and the unusual way they engage with their audience.</p>
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