The Art & Science of Ethnographic Marketing Research

<p>Ethnography is not new to marketing research. Today, most companies who invest in marketing research have had some experience with &lsquo;ethnography&rsquo; and many have fully incorporated the approach into their ongoing research programs.&nbsp;<a href="https://www.epicpeople.org/data-science-and-ethnography/" rel="noopener ugc nofollow" target="_blank">In this, the era of big data, it is as important as ever to understand the value of ethnography for companies in the product and service business.</a></p> <p>This article considers the art and science of ethnographic marketing research: the &lsquo;science&rsquo; includes the specific set of methods that are utilized and their execution and the &lsquo;art&rsquo; includes how a particular suite of ethnographic methods is selected as part of a customized research design and how the data, once collected, are interpreted through the lens of culture and society.</p> <p><a href="https://medium.com/@tasha.estey/the-art-science-of-ethnographic-marketing-research-49e703234c00"><strong>Website</strong></a></p>
Tags: Art Science