Hypothesis: Hospitality as the New Age Patron of Local Culture
<p>Imagine each hotel as a thriving hub for the evolution of local culture, a place where tradition meets innovation.</p>
<p>These establishments could host local talents, from artists, musicians, and artisans, to poets, providing a stage for them to showcase traditional art forms reinvented through contemporary sensibilities.</p>
<p>Visualise a JW Marriott in Florence, where guests don’t just witness but actively engage with master artisans from the Scuola del Cuoio, experiencing how traditional leather crafting techniques fuse with modern design principles. Or consider a JW Marriott in Rajasthan, India, becoming a pulsating centre for traditional folk music, puppetry, and block-printing workshops, each element infused with a unique, modern twist, keeping these art forms relevant and engaging to the new generation.</p>
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