Unveiling the Penguin: How Allen Lane???s One-Day Epiphany Transformed Publishing Forever

You can create a successful business idea in just one day.

Allen Lane did it — a name you’ve probably never heard of, but most of you have certainly come across his work.

He worked in his family’s book publishing business — the Bodley Head. The company almost went bankrupt during the Great Depression of 1929. Still, Allen was destined to succeed in the publishing world.

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