They paid $306M for 4 years.
But they are doing something that no sponsor has done before…
They get to change the logo on the Barcelona soccer jersey for big games and big tournaments.
Before this deal, every jersey had the same logo across all their jerseys. It’s very static. Spotify is bringing its own flare.
Their platform just became so much more valuable. They get to promote a big album drop in front of hundreds of millions of eyeballs for 90+ minutes.
The next logo that will be front and center on the jersey will be the famous Rolling Stones logo.