The pandemic was hard on pretty much every industry. Unless you were in the medical business, a tech billionaire, or were close buddies with certain public officials, you were likely feeling the crunch. But for the cruise industry in particular, Covid-19 was a business and marketing disaster.
As images of ships full of stranded and sick passengers made their way across social media and news stations around the globe, hopping on a cruise for your holiday had never looked so repellent. Some even speculated that the result would be a death blow to an industry already long-criticized for its impact on local communities and the environment and notorious for spreading infections.
Surely an increasingly environmentally conscious and now health-conscious public could never go back to boarding these obscene polluting monstrosities?