How the brand is different today than the day your dad bought the company in 1972?
One thing that has been consistent with the brand since 1906, when the company originated, is it always had a desire to innovate. New Balance has always been a brand that has challenged the status quo, constantly reinventing itself, and really striving to be the best, not the biggest. And that notion has really been part of our thesis for over 115 years. So whether it’s coming out with the first running shoe over a hundred dollars, making shoes in the United States, or having business strategies that are seven to ten years versus three to five years, we try to do things differently. Addressing and embracing that challenge is something that we have owned as a brand and really made part of our identity.
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