Tag: Chief-Marketing-Officer

Chris Davis, Chief Marketing Officer of New Balance, on forming authentic partnerships, calculated risk-taking, and making dad shoes cool.

How the brand is different today than the day your dad bought the company in 1972? One thing that has been consistent with the brand since 1906, when the company originated, is it always had a desire to innovate. New Balance has always been a brand that has challenged the status quo, constantly rei...