There’s the old money aesthetics, there’s the tech money aesthetics, and there’s the creative money aesthetics.
The creative money aesthetics belongs to the Creative Class. The Creative Class is made of creators, curators, critics, and hangers-on. Examples of the Creative Class are photographers, fashion designers, stylists, hair and makeup artists, influencers, writers, chefs, interior decorators, jewelers, furniture designers, florists, filmmakers, publishers, journalists, or artisans.
The main feature of the Creative Class is to treat job as leisure and leisure as job. Their aesthetic reflects this continuum: unlike prep style, which emulates the imagined leisure activities of the aristocracy, the Creative Class aesthetics reflects the real lives of its members: cool, nonchalant, versatile, durable and comfortable.