The Rise of ‘Aesthetics’ & Overconsumption

Every time you open your phone and scroll TikTok or Instagram, I am sure you have been greeted by, once again, a new aesthetic! Clean girl, mob wife, coquette, coastal grandmother, dark academia, I could go on. I could talk for hours regarding the negative impact of social media (as I scroll Instagram), but you have heard that rant before. Instead, in a world ever-evolving within sustainability, why are the named aesthetics becoming so increasingly popular? Every week, a new trendy aesthetic pops up on the feed, and everyone freaks out, empties their closets, and hops on. Let me buy a fur coat, hair gel, pink bows, or plaid skirts! Overconsumption is one of the main factors currently killing our planet, and the rise of these aesthetics is only hurting it more and more daily. <a href="https://medium.com/divine-magazine-detroit/the-rise-of-aesthetics-overconsumption-fb527a6cf629">Website</a>